Twisted Thorn Editing House — Website Development & SEO

The challenge

Twisted Thorn offers developmental editing, line and copy editing, and proofreading to self-published and indie authors, and needed a site that ranks for searches like "fantasy book editor UK" and turns visitors into manuscript enquiries. The existing site, originally built with Lovable, had cosmetic-only authentication and manuscript enquiry handling that needed real security. What began as stabilising the platform has grown into an ongoing engagement covering pricing, search visibility and content.

Approach

• Replaced the site's cosmetic-only authentication with real Supabase Auth, and locked down Row-Level Security so only admins can write to the CMS and manuscript enquiries stay private
• Redesigned the services page into CMS-managed editing packages (editorial assessment, developmental edit, line and copy edit, proofreading) and Bronze/Silver/Gold tiers the client can update without a developer
• Ran an SEO programme: built fantasy, romance and horror editing landing pages around queries surfaced in Google Search Console, and added FAQ, Person, Review and Breadcrumb schema markup
• Built a News page that pulls the client's existing Buttondown newsletter into the site, so every issue also becomes indexable content
• Improved performance with React Query caching/prefetching and eager-loaded navigation to remove loading flashes and layout shift, and wired up PostHog analytics to track enquiries